Terms and Conditions

Effective Date: 17th February 2026 | Jurisdiction: England & Wales

PARTIES

SiteFlow Tech (hereinafter referred to as "the Agency", "we", "us"), a digital agency registered in England & Wales.

The Client (hereinafter referred to as "the Client", "you") is the entity or individual purchasing services via invoice or website checkout.

BACKGROUND

The Agency provides digital marketing services, web development, and CRM automation software (SaaS) facilitated via the GoHighLevel platform. By paying an invoice, subscribing to our services, or logging into our platform, the Client agrees to be strictly bound by these Terms & Conditions.

1. SCOPE OF SERVICES & TIERED PRICING

1.1. Defined Tiers: The Agency provides services under three distinct tiers.

Tier 1 (The Lead Protector): £197 Setup / £47 Monthly. (Missed-Call Text-Back).

Tier 2 (The Digital Foundation): £997 Setup / £147 Monthly. (Tier 1 + 3-Page Website & Hosting).

Tier 3 (The Growth Engine): £1497 Setup / £297 Monthly. (Tier 2 + AI conversational & Advanced CRM).

The Agency agrees to provide services to the Client only as expressly selected and paid for by the Client via the Agency’s website or Stripe invoice. Any service, feature, or integration not explicitly listed as a line item on the paid Invoice is deemed excluded from the current Scope of Work.

1.2. Web Development Specifications

Where the Invoice includes website design or development:

Standard Build Cap: Unless otherwise specified in the Invoice, standard website packages are strictly limited to 3 pages(tier 2) and 6 pages(tier 3).

Revisions: The project includes 2 rounds of design revisions. Additional revisions, structural changes, or requests made after the final approval will be billed at the Agency’s standard hourly rate of £65.00 per hour, with a minimum charge of 1 hour.

1.3 SEO Services (One-Time On-Page Optimisation)

Where the Invoice includes SEO services, the Client acknowledges the following:

One-Time Delivery: SEO services provided under Tier 2 and Tier 3 packages constitute a single, one-time on-page optimisation only. This includes meta-tag configuration, title tags, and basic technical setup as delivered at launch.

No Ongoing SEO: Unless explicitly stated on a separate Invoice, the Agency does not provide ongoing SEO, link building, content creation, keyword campaigns, or Google Business Profile management.

No Ranking Guarantee: The Agency makes no guarantee of specific search engine rankings, traffic volumes, or timescales for results. Search engine algorithms are outside the Agency's control.

Client Responsibility: Post-delivery, maintaining and improving search rankings is the Client's responsibility unless a separate ongoing SEO retainer is purchased.

1.4. Client Delays & The "Ghosting" Clause

Time is of the essence for project completion. The Client agrees to provide all necessary assets (images, text, logos, login credentials) within 14 days of the onboarding request.

Automatic Completion: If the Client fails to provide these assets within 30 days of the request, the Agency reserves the right to mark the project as 'Complete' for billing and administrative purposes.

Reactivation: Should the Client wish to resume a project that has been marked 'Complete' or suspended due to inactivity, a Reactivation Fee of £99.00 will be charged. This fee covers the technical time required to re-provision the account and re-deploy assets. Work will not resume until this fee and any outstanding balances are cleared.

1.5 AI & Automation Services

Where the Invoice includes AI-powered chat, booking, or conversational automation features (as provided under Tier 3), the following terms apply:

Scope of AI Delivery: The Agency will configure and deploy an AI conversational assistant designed to qualify inbound leads and schedule appointments into the Client's calendar. Delivery is limited to the agreed setup as outlined on the Invoice.

Nature of AI Responses: The Client acknowledges that AI-generated responses are automated and may not always reflect perfect accuracy, tone, or contextual judgment. The Agency does not guarantee that the AI will respond correctly in every scenario.

Client Approval: The Client is responsible for reviewing and approving all AI scripts, response flows, and booking logic prior to go-live. Once approved, the Agency is not liable for the content of automated messages sent to the Client's leads or customers.

No Liability for Missed or Incorrect Bookings: The Agency shall not be held liable for missed appointments, double-bookings, incorrect qualifications, or lost revenue arising from AI errors or platform limitations.

Voice AI: Voice AI features are not included in any current tier unless explicitly stated as a line item on a separate Invoice. If Voice AI is added in future, the Client accepts sole responsibility for ensuring compliance with UK GDPR call recording consent requirements and Ofcom regulations.

Third-Party Dependence: AI functionality is powered by GoHighLevel's underlying infrastructure. The Agency is not liable for feature changes, degraded performance, or discontinuation of AI features by GoHighLevel.

Fair Use: AI configuration and prompt adjustments post-launch are subject to the support limits outlined in Section 5.1. Significant re-training or restructuring of AI workflows will be quoted separately.

1.5.1 Voice AI (Future Service)

The Agency intends to introduce Voice AI capabilities as an optional add-on in a future phase. When made available, the following will apply:

Opt-In Only: Voice AI will never be activated on a Client's account without explicit written consent and a separate Invoice.

Call Recording Notice: The Client accepts sole responsibility for ensuring that all inbound and outbound AI voice calls include a compliant disclosure to callers that they may be speaking with an automated system and that the call may be recorded, in accordance with UK GDPR and Ofcom regulations.

Consent Liability: The Agency is not liable for any regulatory breach, fine, or complaint arising from the Client's failure to display or communicate adequate call recording and AI disclosure notices to their customers.

No Guaranteed Availability: The Agency makes no commitment to a specific launch date for Voice AI services. Existing Clients will be notified by email when the feature becomes available.

Pricing: Voice AI pricing will be confirmed at the time of launch and will be subject to these Terms & Conditions in addition to any supplementary terms issued at that time.

2. FEES, PAYMENTS & RE-BILLING

2.1. Rolling Contract: This is a month-to-month rolling agreement. No long-term lock-in.

2.2. Payment Terms: Setup fees and the first month's retainer are due upfront.

No Refunds: All payments are non-refundable once work has commenced or login credentials have been issued.

2.3. The "Wallet" (Automated Usage):

Your setup includes an initial £10.00 credit for SMS/WhatsApp/Calls.

Auto-Recharge: To prevent system failure, when the balance falls below £2.00, the system automatically charges the card on file £10.00 to top up the wallet. The Client authorises the Agency to charge for these overages automatically.

Segment Billing: UK SMS is billed at approximately 4.5p per 160 characters. WhatsApp is billed per 24-hour "Session.

Standard Rates Appendix: Messaging & Connectivity

Our system operates on a "Pay-As-You-Go" utility model to ensure you only pay for the leads you generate. The following rates apply to your messaging wallet:

Standard UK SMS (Mobile) Messages are billed at £0.045 per segment (up to 160 characters). This is our primary "Safety Net" channel to ensure your customers receive a reply even if they don't have internet access.

WhatsApp Business API (Recommended) Conversations are billed at a flat rate of £0.05 per 24-hour "Session." Unlike SMS, this allows you to send and receive unlimited messages, photos, and postcodes with a customer for a single 5p fee within that window. This is the most cost-effective way to qualify leads with photos.

UK MMS (Media Messaging) Direct photo or PDF messages sent via traditional cellular networks are billed at £0.40 per message. Note: We prioritise WhatsApp to help you avoid these higher costs.

Inbound & Outbound Calls Voice connectivity for lead tracking and call forwarding is billed between £0.02 and £0.04 per minute. This ensures every call to your professional business line is recorded and tracked in your dashboard.

*Note: WhatsApp integration is a planned Phase 2 upgrade. Clients will be notified 14 days before activation. Once active, WhatsApp sessions allow for unlimited messages and photos within a 24-hour window for a single session fee.

2.4. Anti-Fraud & Chargeback Waiver

The Client acknowledges that the Agency sells intangible digital goods and services.

Acceptance of Delivery: Use of the software, logging into the portal, or the commencement of design work constitutes proof of delivery.

Waiver: The Client explicitly waives the right to initiate a chargeback or dispute with their bank for "Item Not Received", "Service Not Described", or similar claims once access credentials have been provided.

3. INTELLECTUAL PROPERTY & SAAS LICENSE

3.1. Ownership of Data vs. System IP

Client Data (Yours): The Client retains full ownership of their leads, customer lists, and specific branding assets (logos).

Agency IP (Ours): The Agency retains full ownership of all proprietary automation workflows, email templates, "Snapshots," funnels, and CRM configurations.

No Export: Upon cancellation, the Client is entitled to export their contact data (CSV). However, the Client may not export, clone, transfer, or replicate the Agency’s proprietary workflows or automations to another GoHighLevel account.

3.2. Promotional Rights

·The Client grants the Agency a non-exclusive right to display the Client's website, designs, and testimonials in the Agency's portfolio and marketing materials for the purpose of demonstrating our work.

4. TELECOM & WHATSAPP COMPLIANCE

4.1. Regulatory Registration

The Client acknowledges that SMS and telephony services are heavily regulated.

Registration: The Client is solely responsible for providing accurate business registration details (Tax ID, Company Number, Address) required for A2P 10DLC or Toll-Free verification.

Liability: The Agency is not liable for message delivery failures, blocking, or filtering caused by the Client's failure to register or comply with carrier regulations.

4.2. SMS Consent (PECR)

The Client warrants that they have obtained valid consent (Opt-In) from all Leads prior to uploading them to the system. The Client strictly agrees not to use the system for "Cold" or "Unsolicited" SMS marketing.

Indemnity: The Client agrees to indemnify the Agency against any fines, legal fees, or damages resulting from the Client’s breach of the Privacy and Electronic Communications Regulations (PECR) or GDPR.

5. MAINTENANCE & SUPPORT

5.1. Scope of Support

Maintenance is strictly limited to technical hosting and uptime monitoring.

Fair Use Policy: Support is provided for fixing bugs or updates, such as address change or phone number change and ensuring the system functions as delivered. It does not cover building new features, redesigning pages, or creating new automations for free.

Minor Updates: Content tweaks and bug fixes are capped at 2 hours per month.

Major Upgrades: New pages, complex integrations, or structural changes require a separate quote.

5.2. Third-Party Dependence

The Agency utilises third-party infrastructure, including but not limited to GoHighLevel, Stripe, and Twilio.

Indemnity: The Agency shall not be held responsible for service interruptions, platform downtime, global price fluctuations, or feature deprecations caused by these third-party providers.

6. CONFIDENTIALITY & NON-SOLICITATION

6.1. Confidentiality

Both parties agree to keep confidential all non-public information obtained from the other party.

Client Confidentiality: The Agency will not share or sell the Client’s customer lists.

Agency Confidentiality: The Client will not share, copy, or resell the Agency’s trade secrets, including pricing models, proprietary code, or automation logic.

6.2. Non-Solicitation

The Client agrees not to hire or solicit any employees or contractors of the Agency during the term of this agreement and for 12 months thereafter.

7. TERM, TERMINATION & SUSPENSION

7.1. Cancellation Policy

Cancellations must be requested via email to [email protected] at least 30 days before the next billing date.

7.2. Suspension for Non-Payment

Grace Period: If a recurring payment fails, the Agency will provide a 14-day grace period.

Service Cut-off: If the balance is not cleared by the end of day 14, the Agency will suspend the website, sub-account access, and all automation services immediately.

Data Deletion: 30 days after termination, the Agency reserves the right to permanently delete the sub-account and all associated data to comply with GDPR data minimisation rules.

8. LIMITATION OF LIABILITY

To the maximum extent permitted by law:

No Guarantees: The Agency provides software tools to assist with lead management but does not guarantee a specific number of leads, calls, or increased revenue. Marketing results vary based on the Client's industry, location, and offer.

Indirect Damages: The Agency is not liable for lost revenue, business interruption, or missed opportunities resulting from system downtime or missed calls.

9. GENERAL PROVISIONS

9.1. Governing Law

This Agreement is governed by the laws of England and Wales, and both parties submit to the exclusive jurisdiction of the English courts.

9.2. Entire Agreement

This Agreement, along with the specific Invoice paid by the Client, constitutes the entire agreement between the parties.